We work with some of New Zealand’s leading farmers who track every aspect of their operation so we’re able to measure the sires progress and its progeny’s output at key times to ensure they’re getting what they need to realise their potential.

These are some of their stories.


Focused on profitability
and production

Using top quality genetics provided by Focus Genetics is paying off for one of the Lone Star group’s largest farming operations, increasing production and profitability.

Caberfeidh Farm, near Oamaru has been using Focus Genetics since 2011, and farm manager Andrew Harding says he has noticed a marked improvement with stock efficiency and performance.

caberfeidh sheep case study


Getting the best buck
from deer farming

Goudies Station near Reporoa is setting a new trend in deer farming, proving venison production can be more profitable by using the right genetics, pasture management and technology.

The 2,000ha Landcorp property is an award winning Romney sheep stud, but over recent years its small commercial deer unit has shown staggering improvements with high productivity and profitability.


The courage to
change pays off

On the back of a series of droughts, Central Hawke’s Bay sheep farmers Sam and Hannah Morrah decided to change the way their farm had run for generations and stamp their mark. They partnered with Focus Genetics and their decision to change sheep breeds paid off.

ohineumeri sheep case study