Focus Genetics “Genetically Superior Lamb Lunch”

Focus Genetics “Genetically Superior Lamb Lunch”

Focus Genetics is in the business of driving long-term, sustainable profitability in the New Zealand red meat sector by developing genetically superior sheep, cattle and deer.

This is why we are so excited about our work to lift the tenderness, flavour, and all round eating quality of lamb making its way from paddocks around New Zealand to plates throughout the world.

In February 2017 we hosted a group of industry stakeholders for a “Genetically Superior Lamb Lunch” in the Hawke’s Bay. The event provided the opportunity for guests to taste the lamb for themselves and hear more about what we believe to be a game changer in lifting the value of New Zealand bred red meat.

Below is a short video of some of the speakers on the day and the work we are collectively putting into driving lamb eating quality in New Zealand from good to great.