Focus On Genetic Gain Wins People’s Choice Lamb Award

Focus On Genetic Gain Wins People’s Choice Lamb Award

Focus Genetics congratulates clients, Wairarapa farmers Matt and Lynley Wyeth on beating 166 other entrants to win the 2017 Beef + Lamb New Zealand Golden Lamb Awards People’s Choice award.

The Wyeth’s Highlander/Primera bred lamb showed the rest of the field a clean set of hooves to take out top spot in the hearts and stomachs of the public at the annual awards.

Focus Genetics chief executive Gavin Foulsham said the award was well deserved recognition for the Wyeths who have worked with Focus Genetics for several years to breed lamb with greater tenderness, flavour and all-round eating quality.

“Focus Genetics is New Zealand’s largest red-meat genetics company; we want to drive long-term sustainability and profit in the red meat sector by developing superior sheep, cattle and deer using genetics,” Mr Foulsham said.

“To do that we need expert farm practices and systems to unlock genetics true potential on the farm. That’s why we partner with leading farmers like Matt and Lynley who are committed to taking our science and turning it into award-winning lamb.”

The Wyeth’s Highlander and Primera breeds have been developed by Focus Genetics, who using DNA technology, are now able to identify rams that will increase the likelihood of an improved eating experience. Matt Wyeth said the farming couple were delighted to take out the win, particularly on South Island soil. “To be judged in the South Island, by a crowd of Southerners as ‘People’s Choice’ doesn’t get much better – we’ll take that!

“A good cook can only work with the ingredients they’ve got, but if they’ve got the right stuff they can make something pretty special. The same goes for farming if you have the right genetics.”

Mr Foulsham said growing international competition in the lamb market meant New Zealand sheep farmers needed to look for ways to lift value, efficiency and quality.

“The genetic work we are leading gives farmers, meat companies and brand owners the opportunity to increase productivity and profitability in all parts of the supply chain. These new high eating quality genetics delivered via FocusPrime™ rams are available to all farmers now.”

“The proof of the pudding with lamb is in the eating, and by taking out the People’s Choice award the Wyeths have demonstrated that we are well on the way to being able to consistently please the most important judges of all – the lamb eating public.”