focus genetics events

2018 2 Year Old Bull Sale

Our 2018 2 Year Old Bull Sale will run on the following dates:

Friday 18 May – Waikite Simmental (Waikite Valley)

Wednesday 13 June – Rotomahana Angus and Stabilizer (Reporoa)

Both sales will be hammer auctions. More information regarding the sale and the offering will be made available mid-March. In the meantime, if you would like to discuss your 2 year old bull requirements for this year please call Norm Alderson on 027 446 9884

Beef+Lamb genetic award nomination for Gore farmers

Commitment to quality reaps first time Beef + Lamb genetic award nomination for Gore farmers

A focus on farm efficiency and the best science available has paid off for Gore sheep farmers Julie and Barry Crawford who have been announced finalists in the Beef + Lamb New Zealand Sheep Industry Awards.

It is the first Beef + Lamb awards nomination for the 4th generation farming couple, who own and operate the 510 hectare Rosebank farm at Waikaka Valley, near Gore, but a prestigious one to gain in the coveted genetics awards category.

The Rosebank FocusPrime™ lamb has been nominated in the Terminal Trait Leader for Lamb Growth category which rewards excellence in consistently producing high growth and high meat yielding lamb.

Focus Genetics chief executive Gavin Foulsham said the nomination was well deserved recognition for the Crawfords who have worked with Focus Genetics for several years on a sector leading breeding programme to produce sheep that have high lamb survival rates, are fast growing, high meat yielding and offer a quality eating experience.

“Focus Genetics wants to drive long-term sustainability and profit in the red meat sector by developing superior animals using genetics. To do this most effectively we partner with leading farmers like the Crawfords, who are committed to achieving the potential genetics can offer.

“We are delighted to see Julie and Barry nominated for this award as they really epitomise the best of New Zealand’s sheep industry – they’ve combined our science with excellent on-farm practices, and they have a desire to constantly improve and share their knowledge with others to benefit the whole sector.”

Julie Crawford said the nomination was proof that the combination of genetics and their work on the farm to get the best out of the science was working.

“We’ve focused for a long time on working as smart as possible and using technology to get the most out of our operation.

“Getting a good product relies on good genetics, feeding your stock well and ensuring excellent animal health. We are backed up by a great genetic breeding team in the Focus office, knowing that we don’t have to worry about the science has freed us up to really focus on the farm to get an excellent product for the customer.”

The couple can speak from experience of delivering for the end consumer, recently returning from a trip to the United Kingdom and Germany to find out more about the markets in which their FocusPrime™ lamb is sold.

“We’ve had the opportunity to see how the lamb is presented and sold over the other side of the world. Understanding how it is presented and what the supermarkets and customers want is very important, because the work to get there really begins on the farm.”

Focus Genetics 2017 2 Year Old Bull Sale

2017 2 Year Old Bull Sale Rotomahana Angus Sire Bull

2017 2 Year Old Bull Sale
Rotomahana Angus Sire Bull

2017 2 Year Old Bull Sale Waikite Simmental Sire Bull

2017 2 Year Old Bull Sale
Waikite Simmental Sire Bull

Friday 19th May

We are pleased to confirm our 2 Year Old bull sale date and that we have engaged the services of PGG Wrightson Livestock to run two on-farm auctions on Friday 19th May.

Waikite Simmental

Commencing at 10.30am Friday 19th May there will be an auction at Waikite in the Waikite Valley, Rotorua. 25 high indexing Simmental two year old bulls will go under the hammer.

Rotomahana Angus

At 1.30pm Friday 19th May that afternoon we will be moving to Rotomahana, in Reporoa, where we will auction 25 Angus.

Private Treaty Sales – Rotomahana Stabilizer®

There are 15 2 Year Old Stabilizer® bulls available from Rotomahana. We will be offering these bulls by Private Treaty sale.

Private Treaty Sales – Duncraigen (Te Anau) and Kapiro (Kerikeri) Angus

If you are in the market for a private treaty bull we will also have Angus bulls available from Kapiro (Kerikeri) and Duncraigen (Te Anau) breeding properties.

Focus Genetics “Genetically Superior Lamb Lunch”

Focus Genetics is in the business of driving long-term, sustainable profitability in the New Zealand red meat sector by developing genetically superior sheep, cattle and deer.

This is why we are so excited about our work to lift the tenderness, flavour, and all round eating quality of lamb making its way from paddocks around New Zealand to plates throughout the world.

In February 2017 we hosted a group of industry stakeholders for a “Genetically Superior Lamb Lunch” in the Hawke’s Bay. The event provided the opportunity for guests to taste the lamb for themselves and hear more about what we believe to be a game changer in lifting the value of New Zealand bred red meat.

Below is a short video of some of the speakers on the day and the work we are collectively putting into driving lamb eating quality in New Zealand from good to great.

Focus Genetics stud ram sale at Goudies Station, Reporoa Thursday 27 October, 2016

Following the successful inaugural Romney stud ram sale in 2015, coupled with the challenging North Island wide facial Eczema incidence this year – 16 stud Romney rams were sold on Thursday 27th October at the Focus Genetics/Goudies Romney stud in Reporoa. Rams were sold primarily to central north island stud breeders with an emphasis on high Facial Eczema tolerance genetics alongside the newly introduced Maternal Worth Index. ( AKA Dual Purpose).

Three rams sold for over $10,000 each with an overall average sale price of $4800.00