From the moment farming commenced in New Zealand, early farmers began tilling soils, developing the land and learning about its challenges. They also began cross-breeding stock in order to find an animal that better suited the local environment.
Now, some 170 years later, Focus Genetics is proud to be continuing that journey for Kiwi farmers. Backed by the considerable resources, knowledge and capability of Landcorp New Zealand, we use groundbreaking genetic research and technologies.
While we may be New Zealand’s larget red meat genetics company, we recognise that superior genetics alone aren’t enough.
They require expert farm practices and systems to unlock their true potential. That’s why we partner with leading farmers, together achieving significant productivity and profitability gains, and providing all the support they require to ensure these are sustainable for the long term.
Of course, this is a journey that will never end. As science develops, knowledge grows and consumer demands change, we’re committed to being in the driver’s seat for red meat genetics, helping unlock the potential for more profitable lamb, beef and venison production in New Zealand and globally…now and into the future.
Simply because we have scale being the largest red meat stud in New Zealand. We have the biggest DNA recorded gene pool coupled with a large team of animal breeding scientists researching and staying abreast of what the industry requires both now and into the future.
Our scale allows us to apply higher selection pressure to our sires, ensuring only those that have the best genetic potential to make your farm profitable make it to sale.
We are NZ’s largest user of DNA Shepherd Plus parentage technology in sheep and every ram we’ve sold to the industry in the last 10 years has had a verified pedigree. We believe accurate pedigree and is a huge driver of genetic progress and we lead New Zealand in this respect.
We have the ability to deliver the product you need and want for your farm.
We pride ourselves on the fact that our rams, stags and bulls are bred throughout New Zealand in a variety of challenging conditions.
But we don’t drop and run – we’ll work in partnership with you to foster and support your on farm genetic and breeding strategy.
This is especially important because, like all biological products, they can change over time or respond in varying ways. So we’ll stand by you and always be happy to come to your farm to talk through the products progress, areas you are wishing to improve on or any concerns you may have.